Wednesday, April 20, 2011

Golf Canada - a Rebranding

The Royal Canadian Golf Association has decided to embark on a new course under a new name - Golf Canada.  I personally support this move and here's why.

1.  It's young!  The old R.C.G.A. was clinging to a very thin rope known as a weak association to the Royal and Ancient Golf Club at St. Andrews - the home of golf.  No one really thought there was a connection; because there wasn't one!

2. It's got zip!  Yes, it's simple, and yes it's quite American in it's simplicity.  But one thing we should never  doubt about American branding, it works.

3. It's got a cool logo.  Compare


It's a no brainer!

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